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COMPANIES29-03-2022 Consumers are increasingly sensitive to prices: the new challenge for brands The escalation of the CPI and the pressure on the costs of raw materials force brands to raise prices, but consumers are not at their best Malaysia Phone Number List to assume them Tags ipc precios marketing retos ACL DirectPromo · We know about Relationship Marketing We are experts in Malaysia Phone Number List and incentives · We like to create unique experiences UDIMA Distance University of Madrid Degree in Marketing To train marketing specialists with scientific training and research skills "The truth is that Primark prices have gone up quite a bit," a younger millennial told me on the escalators of one of their stores.

He was in the chain, known for its low cost prices, to buy a sweatshirt, but the model he liked seemed "too expensive to be from Primark" and he didn't buy it. His comments are an anecdote, true, but one that serves to understand how the sensitivity of consumers to Malaysia Phone Number List has changed and the situation in which brands (and those who are responsible for their marketing and sales [b][url=https://www.latestdatabase.com/malaysia-phone-number-list/]Malaysia Phone Number List[/url][/b] strategy) find themselves right now. ). After two years of the pandemic, consumers are increasingly sensitive to prices, something that usually happens in general in times of crisis, but at Malaysia Phone Number List same time that this is happening, prices are skyrocketing to figures not seen in decades. The latest estimate from the National Institute of Statistics (INE) on the Consumer Price Index (CPI), which was recently announced , offers us record figures. In February, estimated inflation stood at 7.4%. It is, as the INE itself points out in a press release, an increase of more than one point compared to the data for the previous month, when it was already 6.1%.

Record rise in the IPC "This evolution is due to general increases in most of its components," they explain in the press release, pointing out that the prices of food and non-alcoholic beverages and fuels and fuels explain this behavior. The climb since February 2021 is abrupt: since then, when it was at 0.3%, the IPC has not stopped rising and rising. Malaysia Phone Number List December and January there was a small drop, but it was the only exception. This month's figures also represent a new milestone: they are the highest since July 1989, which represents a peak not seen in 33 years. But, in Malaysia Phone Number List , the crisis scenario in which we find ourselves right now, in which the conflict in Ukraine has been added to the effects of the pandemic, does not lead us to be optimistic about the future. If before it was expected that things would start to improve in the spring, now it is taken for granted that this will not happen.