Make Way for Latest Mailing Database Augmented Reality

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What are we talking about? Augmented reality is a technology that allows you to add 2D or 3D elements to an existing image. Over the past twelve months, more and more platforms have allowed users and brands to enrich their photos in this way. “Often confused with virtual reality by the general public, augmented Latest Mailing Database reality has become in a few months a fundamental technological trend that affects many fields ranging from professional to entertainment.

The democratization of this Latest Mailing Database technology has been done mainly through 2 phenomena: PokemonGo from Niantic Lab but especially with Snapchat's selfie lens. These make it possible to apply virtual make-up and adornments to the user's face. They were used to familiarize the public with augmented reality before Snapchat published other effects allowing virtual elements to be positioned in a real setting such as a cloud, an ice cream stick or even small characters.

Augmented reality 'scans' the environment to identify the flat surfaces on which the virtual elements will be 'placed'. Last evolution proposed by Snapchat, the bitmojis push the cursor a little further by allowing users to create their own avatar in augmented reality. Instagram, casually assuming its approach of systematic carbon copying of functional developments, bought the MSQRD app in March 2016 to jump on the augmented reality bandwagon.

Of course, once the period of lambda lens selfies was over, Snapchat made it a new form of advertising expression by selling brands lens selfies allowing fans to find Latest Mailing Database themselves in the shoes of Iron Man, Power Rangers or whatever. recently delved into the Upside Down for the release of Stranger Things Season 2 on Netflix. Little by little, the potential of augmented reality is asserting itself as a powerful means of embarking users in the universe of the brand for a personalized experience. There is no doubt that Instagram will not be slow to react by significantly improving the immersive experience to offer advertisers an alternative to Snapchat's offer. »

Olivier Dassonville social networks trends augmented reality
“Consumers today are not only looking for a Latest Mailing Database personalized customer relationship but also for an inseparable brand experience that can go beyond the product. In this sense, the use of immersive technologies such as augmented reality or virtual reality can meet these expectations.